Privacy Policy
Maddy Fero LLC ("Company," "we," "our," or "us") operates maddyfero.com and maddyefero.com (collectively, the "Sites"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Sites, purchase our products, or interact with our services. By using our Sites, you agree to the terms of this Privacy Policy.
1. Information We Collect
We collect the following categories of personal information:
Personal Identifiers: Name, email address, mailing address, phone number, and similar identifiers you provide when creating an account, signing up for our email list, or contacting us.
Payment Information: When you make a purchase through our Sites or through SamCart, we collect billing information including credit card details, billing address, and transaction history. Payment card data is processed by secure third-party processors and we do not store full card numbers on our servers.
Usage Data: IP address, browser type, pages visited, time spent on pages, referring URLs, and other technical data collected automatically through cookies and similar technologies.
Communications: Messages you send us via email, contact forms, or social media.
Marketing Preferences: Your preferences for receiving marketing communications from us.
2. How We Collect Information
We collect information in the following ways:
- Directly from you when you purchase a product, sign up for our email list, complete a form, or contact us
- Automatically through cookies, web beacons, and similar tracking technologies when you visit our Sites
- From third-party service providers including Mailchimp, SamCart, ManyChat, Shopify, Meta, and Google Analytics
3. How We Use Your Information
We use your personal information to:
- Process and fulfill your orders and deliver digital products
- Send you transactional emails including order confirmations and download links
- Send you marketing communications if you have opted in to receive them
- Respond to your questions and provide customer support
- Improve our Sites, products, and services
- Run advertising campaigns and retargeting on platforms including Meta and Google
- Comply with legal obligations
- Prevent fraud and protect the security of our Sites
4. Sharing Your Information
We do not sell your personal information. We may share your information with:
- Service providers who assist us in operating our business, including Shopify, SamCart, Mailchimp, ManyChat, Meta, Google, and payment processors. These parties are contractually required to protect your information.
- Law enforcement or government authorities when required by law or to protect our legal rights
- Successor entities in the event of a merger, acquisition, or sale of assets
5. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our Sites, analyze traffic, and serve targeted advertising. You may control cookie settings through your browser. Note that disabling cookies may affect the functionality of our Sites.
We use Meta Pixel and Google Analytics to track website activity and measure the effectiveness of our advertising campaigns. These tools may collect information about your activity on our Sites and associate it with your profiles on those platforms.
6. Email Marketing
If you sign up for our email list or purchase a product, you may receive marketing emails from us. You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us at maddy@maddyfero.com. Even if you unsubscribe from marketing emails you will still receive transactional emails related to your purchases.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. When your information is no longer needed we will securely delete or anonymize it.
8. Your Rights
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Opt out of the sale or sharing of your personal information
- Withdraw consent to marketing communications at any time
To exercise these rights, contact us at maddy@maddyfero.com.
9. Children's Privacy
Our Sites and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately.
10. Third-Party Links
Our Sites may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.
11. Security
We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet is 100% secure and we cannot guarantee absolute security.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our Sites with a new effective date. Continued use of our Sites after any changes constitutes your acceptance of the updated policy.
13. Contact Us
If you have questions about this Privacy Policy, contact us at:
Maddy Fero LLC
maddy@maddyfero.com
maddyfero.com